Tablet Readers Don’t Want Interactivity, Says Hearst President

When Hearst first launched digital editions for the iPad, it loaded its titles with interactive features – features, Hearst President David Carey said, readers don’t necessarily want. “We had to find out whether people wanted something all-new and interactive, or if they just wanted the magazine

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When Hearst first launched digital editions for the iPad, it loaded its titles with interactive features – features, Hearst President David Carey said, readers don’t necessarily want. “We had to find out whether people wanted something all-new and interactive, or if they just wanted the magazine

Read more…

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