Tesco pushes ethical message as it looks to become a purpose-driven brand

As Tesco launches its first campaign to talk about its commitment to tackling food waste, its chief executive Dave Lewis says its customers now expect more from the supermarket giant. The postTesco pushes ethical message as it looks to become a purpose-driven brand appeared first onMarketing Week.

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As Tesco launches its first campaign to talk about its commitment to tackling food waste, its chief executive Dave Lewis says its customers now expect more from the supermarket giant. The postTesco pushes ethical message as it looks to become a purpose-driven brand appeared first onMarketing Week.

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