Brands unclear who should take responsibility for customer experience

Businesses are increasingly using customer experience to differentiate their brand yet 30% of senior leaders are confused about who should take ownership of it. The postBrands unclear who should take responsibility for customer experience appeared first onMarketing Week.

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Businesses are increasingly using customer experience to differentiate their brand yet 30% of senior leaders are confused about who should take ownership of it. The postBrands unclear who should take responsibility for customer experience appeared first onMarketing Week.

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